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In conjunction with the new theme of Pahang tourism, This is Pahang, that was officiated by the Chief Minister of Pahang on 18th March 2021, a symposium was held online at UCYP. Pahang International Tourism Symposium was officiated by YB. Dato’ Sri Haji Mohd. Sharkar bin Haji Shamsudin, the Chairman of the Pahang state Tourism, Culture, Environment, Plantation and Commodity. The symposium was broadcasted live on ZOOM application and UCYP Facebook.
The Pahang International Tourism Symposium is a collaboration between the Pahang State Government via the Chairman of Tourism, Culture, Environment, Plantation and Commodity, UCYP and Pahang Tourism.
A total of 11 local and international panelists shared their expertise on the different issues related to tourism like culture and arts, promotion, branding, agro-tourism, hotel, health, and edu-tourism. The countries involved are Malaysia, Thailand, Philippines, Singapore as well as Indonesia.
Among the objectives of this symposium are to promote Pahang, that is rich with its tropical destinations and culturally unique, to international vistors. In addition to that, the symposium is meant to drive the global tourism industry towards cultural and heritage preservations.
Not only that, this symposium is expected to gather ideas, strategies and identify alternatives to empower tourism industry against this pandemic era.
According to YB. Dato’ Sri Haji Mohd. Sharkar bin Haji Shamsudin, COVID-19 is leaving massive impacts to national tourism industry. Specifically, the Pahang State lost 46% tourists in 2020 as compared to 2019.
“The Pre-COVID figure shown that Pahang was among Malaysia’s Top to receive tourists with 13.99 million. I personally feel bless with Pahang as its georgraphical factor fulfils the tourists’ preference . It was no surprise because Pahang has that World-Class wonder”. He added, the attractions of Pahang made it treasured by persistent tourists according to a survey by Malaysia Tourism recently.
Other than that, Profesor Emeritus Dato’ Dr. Ahmad Bin Haji Zainuddin also highlighted that the current tourism scenario alerted UCYP on its social responsibility. UCYP (formerly known as IKIP) has been established since almost thirty years ago and the feeling of belongingness and the love towards the Pahang state sealed its commitment.
Apart from that, Profesor Emeritus Dato’ Dr. Ahmad Haji Zainuddin, urged other academic institutions as well as corporate sectors to invlove and support the growth of tourism agenda.
YB Dato’ Sri Sharkar bin Shamsuddin’s points in his keynote address attracted the attention of Professor Emeritus Dato’ Dr. Ahmad bin Haji Zainuddin.
Datuk Musa Hj. Yusof, Deputy Director General (Promotion) of Tourism Malaysia also shared the latest information on the present scenario.
Professor Dr. Rofina Yasmin Othman, Associate Vice Chancellor, University of Malaya (Institute of Biological Sciences), presented her paper entitled Agrotourism – New Technologies, New Opportunities.
Among the participants who attended the Pahang International Tourism Symposium.
The invited speakers for Pahang International Tourism Symposium.